Welcome to the World of Coca-Cola
Coca-Cola is one of the world’s most popular refreshments. For those interested in learning the history of the drink and the brand or getting a taste of over 100 Coca-Cola products, Atlanta, Georgia is the place to go. Atlanta is the home of the Coca-Cola company headquarters and a large museum was built there to honor the brand and attract visitors. Pemberton Place, located near the Georgia Aquarium and named after the inventor of Coke, is the site of the World of Coca-Cola.
The World of Coca-Cola complex is approximately 100,000 square feet and takes about 2 hours to tour. The original museum opened in 1991, but a new, updated museum was later built and has been open to the public since 2007. Parking is available on site for $10. Exploring the building can be done at your own pace and once inside you can go in any direction through the exhibits. VIP Guided Tours are offered for $28 dollars a person.
What Can be Found in The Museum?
Upon entering the museum, you will go through security with metal detectors. Next, you will enter the Lobby, which is filled with oversize bottles of Coke made with materials from around the world. You will listen to old Coca-Cola jingles as you enter the Loft, which houses Coke artifacts dating all the way back to 1896. You then go to the theater to watch “Inside the Happiness Theater: A Documentary,” a video about Coke’s current advertising campaign. Afterwards, the screen is rolled up to open a walkway to the Hub. From the Hub, guests can go in any direction to tour the facility. Also, on the lower level, there is the Vault of the Secret Formula, an interactive exhibit about the mysterious Coke secret recipe. The Milestones of Refreshments exhibit hosts advertising and branding artifacts from throughout Coke’s history. You can take a picture with the Coca-Cola mascot, the Polar Bear. Head to Bottle Works, a functioning bottling factory line that produces commemorative 8-ounce bottles of Coca-Cola Classic. The bottling process slowed down so guests can see what happens at each stage.
‘In Search of the Secret Formula’
On the upper level, step into the 4-D theater to view a film about what makes a coke a coke called, “In Search of the Secret Formula.” The seats in the theater move and there are wind and water effects creating an unusual movie experience. There is a Pop Culture Gallery that showcases Coke’s influence on popular culture. You can see original marketing campaigns, works of art from famous artists such as Andy Warhol, and a collection of former Coca-Cola ads. You will also find Coke-themed memorabilia and collectibles in the gallery. Everyone’s favorite place is probably Taste It, where you can pick up for commemorative Coke bottle, specially labeled as manufactured at this location, and also sample from a selection of 64 Coke products. Coca-Cola Freestyle is a self-serve vending machine offering 100 Coke products. Finally, you reach the Coca-Cola store, from which you cannot re-enter the museum. You can buy Coke products and memorabilia. The store is open to both guests of the museum and the rest of the public.